The Young Japanese artist your brand is waiting for

Brillant, vibrant, singular, what the new Japanese scene is bringing is incredible and totally underrated. The more we meet them, the more we are convinced that the best way to bring something new on the table of branding is not always the best creative directors who will fight in Cannes. But indeed the artist who has a look at both consumers side but mostly facing the beauty of things, the basis of our business what ultimately sublimate messages and brand concepts.

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Thierry BEZIER
You don't need fake friends. (when you have me)

You don’t need fake friends because actually, you have customers! Isn’t it what we are all looking for? True love? True love is natural particularly when someone comes to you, you were asking for nothing, and this special someone buys you a drink. Congratulation that’s a customer, so now what about working on this relationship.

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Thierry BEZIER
Fans and Customers are the new Influencers

It took years for marketers and advertisers to understand how influencers work. I remember being in 2007 and trying to educate brands to learn more about bloggers, trying to explain to them how having those prospect or already customers talking about their product was a great way to create something tv commercial couldn't do anymore: building word of mouth.

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Thierry BEZIER