You don't need fake friends. (when you have me)

You don’t need fake friends because actually, you have customers! Isn’t it what we are all looking for? True love? True love is natural particularly when someone comes to you, you were asking for nothing, and this special someone buys you a drink. Congratulation that’s a customer, so now what about working on this relationship.

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Thierry BEZIER
Fans and Customers are the new Influencers

It took years for marketers and advertisers to understand how influencers work. I remember being in 2007 and trying to educate brands to learn more about bloggers, trying to explain to them how having those prospect or already customers talking about their product was a great way to create something tv commercial couldn't do anymore: building word of mouth.

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Thierry BEZIER