Welcome to Razer our latest customer or why we love real disruption.
There are some reasons why we do what we do and why we love helping brands to emerge online. Working for brands like Razer is one of the few of them.
As a Kid I was often sick, so no soccer game for me outside. As a result, I was pretty early on a computer, and I had to type on a keyboard on a daily basis I was very interested in dactylography. (strange hobby for a seven years old boy).
I asked my mother to offer me a book to learn more about it, and I'm quietly amused to see that this book still exist (http://amzn.to/2DCc2Yp).
I was very passionate about keyboards, interested in how I could type faster and better; I was looking for performance. When gaming replaced coding in my life, my typing skills became very important, and my first keyboard from Razer in 2007 wasn't really for gaming it was white, glossy and even had an iPod port!
I wanted to learn more about this company and finished reading what its CEO Min-Liang Tan was writing on social networks. At that time startups were trying to disrupt the World, while Razer was doing it already in the gaming industry.
Through the claim "for gamers. by gamers." the company was trying to do something more than just selling mice and keyboards, it wanted to take gamers away from their basement and show to everybody else that being a gamer is not a sickness or a dangerous addiction but a lifestyle a lifestyle you could claim and be proud of. Kids start asking their parent for their birthday gaming mouse, and gaming headset and conversation could start inside families about what is gaming and how, yes it can be compared to sport, music and is culture.
Razer™ is the world’s leading lifestyle brand for gamers.
Building EveryOne. Is a different path but with the same desire: digital and internet are good for brands who want to bring value to their consumers, to give more than just the typical relationship "sellers and buyers."
Brands are not evil and customers not stupid or candid, it's another reason why we are so happy. We believe Razer is not only making a unique product like the first phone with a 120hz screen and Dolby Digital Plus 5.1 sound with popular streaming services; it's creating a real community of people around great products.
All the team is happy and proud to welcome Razer as a new customer this month, we're thrilled to bring in front of everybody the great news of the best lineup of the gaming laptop , if you don't own one yet, you should try it, you won't be disappointed!